• Charles Breach

Term 3 - Week 2 - Personal Branding, and Career Planning

For homework, building on what we looked at last week, we had to look for the websites of companies we would want to work for.


I'm a big fan of the work that Rudo Company produces. despite being a relatively small company seemingly run by two people, who will bring in more people when working on bigger projects, they produce high quality work. They have a particular clean, but stylised theme they often work to, that I would also like to work with (although I don't find working in one particular way is always enjoyable, it is sometimes necessary, and the way they produce work I think would be more interesting than others). The website for Rudo Co breaks the trend you would expect of a company like this, and as Mhairi said, it would be a little off-putting for someone looking to hire them. Although the website is clean and fun looking, the initial home page is a little confusing, and makes their ego seem a tad inflated (is that a bad thing? probably). The page that contains their work I think would be a much better opening page, perhaps with an added show reel, if they wanted to make it easier for potential clients, who are in a rush, to consider them and their work. Despite those notes, they seem to be in a position that allows them to produce the work THEY want, and for some pretty big companies and people, which perhaps allows for a little more freedom when it comes to how they present themselves.


Sun Creature is another pretty small studio, in a similar situation to Rudo Co, that has a particular style I really enjoy, and works on pretty fun projects the way they want to, for some similarly big companies. Their website is a little more standard than Rudo Co's, with a white background, clear black text, and easy navigation. They similarly don't have a showreel on their home page, and I don't understand why you wouldn't want your showreel to be the first thing someone sees, being the quickest and most exciting way (in my opinion I guess) to display your work. Despite that fact, Sun Creature too seem to get lots of work, so I can't really judge them for what is probably a pretty small detail to a company like this.


The Line Animation studio is a *tad* bigger than the previous two reputation wise, with only a few more employees. Their website DOES start a viewer off with a kind of showreel, but what is more like a silent display of some of their best works, with their logo in front of everything. It seems to be more of a stylistic choice to offset them from separate companies, whilst still retaining an easy way of displaying their work. To be fair, they are large enough to probably not require a showreel right off the bat. They're definitely in a position to be picky about what they create and who for, and again, work on some pretty fun projects, both for themselves, and commercially.


Kuldar Leement is an independent concept-artist/illustrator. I've chosen this website both because I like his work, but find some of his design choices pretty intriguing regarding the website. He's clearly pretty talented, and I like that his first page both sets the tone for his interests, as well as leads straight into a gallery of his work. The style choices work pretty well on the home page, but I assume in trying to retain some consistency throughout the website, he has used the neon green font on a black background for pages that require a lot of text, and it doesn't really seem like a style choice a professional artist would make, and makes the text a little harder to read. It seems to be a recurring theme, that in trying to set themselves apart through their websites, the creators tend to make a pitfall for themselves. Although they're usually small details, could they be the difference between getting hired, or receiving the client of a lifetime?


I think the name speaks for itself. Their website conforms to a pretty standard layout, black text on a white background, easy to navigate, but would it matter if this wasn't the case? Maybe, but Pixar are definitely big enough that making what would be a risky design choice for someone who needs work probably wouldn't matter. Although, having a quirky website for such a company probably wouldn't fit their professional standards.

We also had to look for products that used weird font and colouring on their packaging, which is a surprisingly hard task, as companies seem to brand their products in a way that makes them as desirable as possible for their intended customer (which would be as many people as possible in most cases). Making their products weirdly coloured could be off putting for some people, and similarly making text exceptionally weird would just make the name of the product unreadable. I would define a "weird" colour In this case as something not befitting of the product it was packaging. Products can and do have brightly coloured packaging, candy and sweets for example, a style of packaging that might be less appropriate for something like coffee. Although this creating packaging out of trend could potentially be a good thing, if it was still visually appealing. It could make the product stand out, perhaps making it more appealing, making it seem new and different to the other similarly packaged products. I find beer packaging has gotten pretty creative, cans now donned with colourful illustrations, or even the complete opposite, a simple (usually matte) black with an easily distinguishable white logo. Both directions break away from traditional beer packaging, which retains an almost coat of arms visuality.

I found Henry Goode's packaging to also be quite interesting, the entire theme being quite mature for a candy, although I suppose this is intended for the kind of people who like liquorice. None the less, it stood out amongst the other colourful and wacky packaged sweets.

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